Cookie Policy
1. Our Policy
Maintel use cookies when you visit our website, https//maintel.co.uk to help customise the Website and improve your experience using the Website.
This policy applies between you, the user of our Website and Maintel Europe Ltd, the owner of the Website.
When you visit our website and before our website places cookies on your computer you will be presented with a message bar requesting your consent to set those cookies. By giving your consent to the placing of cookies you are enabling us to provide a better experience and service.
Where you deny consent for the placing of the cookies certain features of the website may not function fully or as intended.
This cookie policy should be read alongside our Privacy Policy which can be found in the Policies section of our website.
1.1 What are Cookies?
A cookie is a small text file that is placed on your computer by our website when you visit certain parts of the website or when you access features of the website.
The website may place and access certain cookies on your computer. We use the cookies to improve your experience of using our website.
Cookies do not usually contain any information that personally identifies you as the website user however, personal information that we store about you may be linked to the information obtained from and stored in cookies.
For more information about how we handle personal identifiable information please refer to the Privacy Policy which is available in the policies section of our website.
1.2 Types of Cookies
Our website uses the following types of Cookies:Â
Type of Cookie |
Purpose |
| Strictly necessary cookie | These are Cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website. |
| Functionality cookies | These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences. By using our website, you agree to our placement of functionality cookies. |
We have carefully chosen the cookies and have taken steps to ensure that your privacy is protected and always respected.
1.3 How to control your cookies
In addition to the controls that Maintel provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party Cookies.
By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access our website more quickly and efficiently including, but not limited to, login and personalisation settings.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
1.4 Policy Review
Maintel reserve the right to amend this cookie policy as we deem necessary from time to time or as may be required by law. Any changes will be immediately published to our website.
This policy is reviewed at least annually and at time of cookie change.
1.5 Contact Details
The website is owned by Maintel Europe Ltd incorporated in England and Wales with registered number 02665837 with registered office at Fifth Floor, 69 Leadenhall Street, London, EC3A 2BG, England.
You may contact us
- By post using the registered office address above
- By telephone at: 0344 871 1122
- By email at: info@maintel.co.uk
- By using the contact form on our website
Name of Cookie |
Purpose |
Strictly Necessary |
| eu_necessary_cookie | EU cookie banner | Yes |
| eu_performance_cookie | EU cookie banner | Yes |
2.2 Functionality cookies
Google Analytics 4
Name of Cookie |
First/Third Party |
Default Expiration |
Purpose |
| _ga | Third | 2 years | Used to distinguish users |
| _ga_<container-id> | Third | 2 years | Used to persist session state |
Microsoft Clarity – Behaviour Analytics tool
Name of Cookie |
First/Third Party |
Default Expiration |
Purpose |
| _clck | Third | 30 days | Persists the Clarity User ID and preferences unique to that site is attributed to the same user ID |
| _clsk | Third | 30 days | Connects multiple page views by a user into a single Clarity session recording |
| CLID | Third | 30 days | Identifies the first-time Clarity saw this user on any site using Clarity |
| ANONCHK | Third | 30 days | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity does not use ANID and so this is always set to 0 |
| MR | Third | 30 days | Indicates whether to refresh MUID |
| MUID | Third | 30 days | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics and other operational purposes |
| SM | Third | 30 days | Used in synchronising the MUID across Microsoft domains |
Spotler
Name of Cookie |
First/Third Party |
Default Expiration |
Purpose |
| guru.communigator.co.uk | Third | Session | pending |
| t.spotler.co.uk | Third | Session | pending |
| t.wowanalytics.co.uk | Third | 1 day | Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. |
| t.gatorleads.co.uk | Third | 1 day | Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. |
| guru.communigator.co.uk | Third | Session | pending |
| t.wowanalytics.co.uk | Third | Session | Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. |
| t.gatorleads.co.uk | Third | Session | Â Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. |
| t.wowanalytics.co.uk | Third | 1 day | Used to measure the efficiency of the website’s advertisement efforts, by collecting data on the conversion rate of the website’s ads across multiple websites. |
| t.gatorleads.co.uk | Third | 1 day |  TUsed to measure the efficiency of the website’s advertisement efforts, by collecting data on the conversion rate of the website’s ads across multiple websites. |
| t.wowanalytics.co.uk | Third | 2 years | Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. |
Salesloft
Name of Cookie |
First/Third Party |
Default Expiration |
Purpose |
| sliguid | Third | 12 months | provides an anonymous user identifier across multiple requests |
| slirequested | Third | 12 months | set for each request after sliguid is confirmed against a central server |
| slireg | Third | Â 7 days | identifies the Salesloft server region where the team’s data is stored |
| sli_token | Third | 30 days | set when a recipient clicks a Live Website Tracking link from an email |
| site_identity | Third | 1,000 days | persistent for 1,000 days; set when a recipient clicks a tracked link and stored on scout.salesloft.com to support multi-site tracking |
UET collects the following data and Microsoft Advertising retains it for 390 days. UET will also collect the IP address and the Microsoft cookie (with an expiration date of 13 months). This cookie contains a GUID assigned to the user’s browser, and/or an ID assigned to a user as long as it authenticated through their Microsoft account. In general, the cookie in the relevant domain and IP address are always passed with every http request and not just via UET. Microsoft Advertising doesn’t resell this data to third parties or share it with other advertisers.
| Parameter | Value Passed | Purpose |
| ea | Event action (custom value) | |
| ec | Event category (custom value) | These are needed to use custom events for conversion tracking or remarketing. |
| el | Event label (custom value) | |
| ev | Event value (custom value passed by advertiser) | |
| evt | Event type (page load or custom) | Distinguishes page load event from custom events. |
| gc | Variable revenue currency (custom value passed by advertiser) | Needed if advertiser chooses to track variable revenue. |
| gv | Variable revenue (custom value passed by advertiser) | Needed if advertiser chooses to track variable revenue. |
| ifm | 1 | A value of 1 indicates that the tag is being fired from within an iFrame. |
| kw | Keyword | |
| lg | Browser language setting | |
| lt | Page load time | |
| mid | GUID generated by UET tag | Used to relate page load and any custom events passed with each other. |
| msclkid | Ad select information, generated at ad select time and appended to the landing page URL when auto-tagging of Microsoft Click ID is enabled.
Cookie name: _uetmsclkid Cookie expiration date: 90 days |
Microsoft Click ID, which is used to improve the accuracy of conversion tracking. Note: UET sets a first-party cookie on your site’s domain for this parameter. |
| p | URL of the page | Identifies webpage. |
| pi | Digital signature – one way hash of tl, lt, lg, sc, sh, sw. | |
| r | Referrer URL | Identifies referrer URL. |
| rn | Random number | Handles browser cache. |
| sc | Screen color depth | |
| sh | Screen height | |
| sid | Session ID | |
| sv | Subversion | Identifies the version of UET. |
| sw | Screen width | |
| ti | UET tag ID | Identifies tag. |
| tl | Page title | Used to construct digital signature so that we can detect fraud. |
| uid | User ID | A unique, non-personally identifiable ID representing a signed-in user. Advertisers may choose to store the user ID in a first-party cookie named “_uetuid”. It’ll be automatically read when UET events fire. |
| ver | Version | Identifies the version of UET. |
| vid | Visitor ID | A unique, anonymized visitor ID, assigned by UET, representing a unique visitor. UET stores this data in a first-party cookie named “_uetvid”. |
Insight enabled UET
| Data point | Purpose |
| Interactions | |
| Clicks | Helps attribute conversions to specific actions and powers click-heatmap reporting. |
| Scroll position and scroll depth | Helps measure engagement on conversion pages. |
| Form submit events (form identity only – no field values) | Helps measure lead-form and checkout submissions as conversion events. |
| Page focus / blur | Helps distinguish active engagement from background tabs. |
| Page visibility state (visible / hidden) | Helps measure genuine engagement on conversion pages. |
| Page performance | |
| Page-load and active-time timeline | Helps detect fraud activity and optimize websites for greater engagement and conversions. |
| Time spent on page | Helps optimize websites for greater engagement and conversions. |
| Quick backs | Helps identify drops in conversion. |
| Traffic, user and session breakdown | |
| Page URL, hostname, and referrer | Helps attribute conversions to traffic sources and pages. |
| Page title, page language, document direction (ltr/rtl) | Helps segment conversions by page and locale. |
| Ancestor origins (iframe chain) | Helps detect when the conversion tag fires inside a frame. |
| Country / region (derived server-side from IP) | Helps optimize for greater engagement and conversions by geography. |
| Session id, page id, user id (Clarity-issued via _clck / _clsk cookies) | Stitches conversion events to the user’s session and prior touchpoints for attribution. |
| Cross-tag identifiers if present (_uetvid, _uetmid, _uetmsclkid, _uetTagId, MUID) | Stitches conversions to UET / Microsoft surfaces for cross-tag attribution. |
| Browser-based signal | |
| User-Agent string | Helps us classify browser/OS for reporting and detect fraud activity to optimize spend. |
| Platform, primary language | Helps segment audience by OS and language. |
| Hardware concurrency (CPU count) and max touch points | Helps us detect fraud activity to optimize spend. |
| Screen width, height, color depth, device pixel ratio | Helps optimize for device form factor; also a fraud-detection signal. |
| Viewport width and height (and changes via resize events) | Helps optimize layout for the actual viewport users see. |
| Webdriver / automation flag | Helps us detect fraud activity to optimize spend. |
| Iframe status (top frame vs iframed) | Helps us detect fraud activity to optimize spend. |
| Page content extraction | |
| One-time DOM snapshot (tag names, structure, attributes, text – under Privacy.Sensitive: labels kept; digits and emails redacted) – Sampled for 1% of traffic. | Provides the page context needed to attribute conversion events. |
| Configured page-content extracts (e.g. product name, price, quantity via selectors) | Helps measure conversion value and improve audience targeting. |
| Advertiser-supplied data | |
| Custom variables set by the advertiser/UET (clarity(‘set’, key, value)) | Primary signal used to attribute conversions to ad campaigns. |
| Consent state (incl. Google Tag Manager ICS, Clarity consent v1/v2) | Captured to honour managed consent at event time. |
| Diagnostics | |
| Uncaught JavaScript errors on the page | Helps us detect drops in conversions caused by broken scripts. |
| Internal Clarity script errors | Helps us detect errors to for diagnostics purposes |
3. Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor viewing activities.
3.1Â Device and browser type and open statistics
All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
3.2 Link Tracking
All links within emails and SMS messages sent from the Spotler platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
3.3 Linkedin advertising
We use the Linked In platform for advertising for information regarding Linked in privacy and cookie policies please review the links below: